Scale with confidence. Spend with clarity. Ctrl Digital is a founder-led performance marketing agency with 10+ years of hands-on experience running Google, Meta, LinkedIn and TikTok campaigns, backed by a trusted network of senior specialists for everything else.
Brands we’ve run campaigns for
About us
Ctrl Digital is a founder-led, modular performance marketing agency: senior expertise without the overhead of a traditional agency. Every project is led strategically by founder Theuns Louw, with paid media planned, built and managed hands-on across Google, Meta, LinkedIn and TikTok, backed by a trusted network of specialists for web, design and video. One partner, one strategy, one team built around your business.
What we do
Paid media is the reason clients call. Everything else exists to make that spend work harder, in-house, with no hand-offs.
Performance-first campaigns across every major platform, planned, built and optimised hands-on, every rand accounted for.
A no-strings look at where your ad spend is leaking, and where the growth is hiding.
Full campaign transparency. No vanity metrics, just numbers that matter.
Beautiful, high-performing websites, built to convert.
Seamless lead flow from click to CRM.
Smart automation that nurtures, converts and retains.
Consistent content, strategic growth, real engagement.
Creative that connects. Design that performs.
Meta & TikTok ad creatives, YouTube pre-roll, short-form content.
Pillar 01
Control is more than our name, it’s how we work. We give clients complete visibility over their digital presence, from media spend and tracking to performance and reporting. You stay informed, involved and in control.
The difference
Most agencies hand you a content calendar and a monthly report. We take hold of the whole system, so nothing slips through the cracks.
Going it alone
With Ctrl Digital
How we work
A structured, transparent process with momentum and intention, from first audit to ongoing optimisation.
We map where your ad accounts stand and where the real opportunities are hiding, data first, assumptions never.
A clear, prioritised media plan tied to genuine business objectives. Transparent and measurable from day one.
Hands-on campaign delivery across every platform, with the precision and pace of a team that does this all day.
Continuous monitoring and refinement. We watch the signals, anticipate the shifts and keep spend efficient.
Selected work
Three campaigns, three different goals. Each one measured on the outcome that mattered to the business.
An always-on search campaign turning national demand for the hole-in-one challenge into paid memberships.
Always-on Meta Lead Generation putting new models in front of Malmesbury buyers, converting at 4% to sale.
YouTube in-stream creative built to hold attention, buying national reach at a cost per thousand well under benchmark.
Questions
Google, Meta, LinkedIn, TikTok and Microsoft Ads are our core advertising channels, backed by web design, lead integration, email marketing, social media management, graphic design and video production, delivered through our specialist network.
There’s no one-size-fits-all minimum. We recommend a budget based on your goals, audience and competitive landscape, then scale from there once we know what’s working. The aim is to start at a level that gives us enough data to optimise properly, without overspending too early.
It depends on the channel, but you’ll see activity and reporting from week one. Paid media can move quickly, with qualified leads often generated within the first few days, while organic growth and brand building typically compound over 60–90 days.
Both. Most clients work with us on a monthly retainer for momentum and ongoing optimisation, but we also take on defined projects like a website build or a launch campaign.
As much or as little as you like. We take control of execution and keep you in the loop with clear, structured reporting. You stay focused on the business.
Tell us where you're stuck or where you want to grow, and we'll show you how to get there.
We've got it. Expect a reply within 24 hours. Time to build some momentum.